A practical starting point
Early customer conversations help you understand the language people use, the alternatives they consider and what makes an offer feel useful.
Choose a specific audience and explain one outcome you can deliver. Ask for a short conversation or a small trial rather than an immediate large commitment. Keep notes on objections and repeated questions.
Follow up with a clear summary and the next step you agreed. Do not interpret every refusal as a pricing problem. The audience, timing or problem may need to change.
The practical guide below works through a hypothetical example, the decisions to check and a way to review the result. Use it to prepare questions for your own situation; adapt the exercise to the information and tools you are authorised to use.
Finding Your First Customers includes doing what you said you would do after the conversation. Send the sample or summary on the agreed date and make it easy to reply. Compare patterns across several conversations before changing the entire offer. Revisit Solopreneur Business Ideas if the problem is weak, and One-Person Business Operations if interest is stronger than your ability to deliver consistently.
Read the practical guide
Finding Your First Customers: a practical planning guide →Related topics
Start with a better brief.
Use the free planning tool, then tell us what you want to achieve.