A practical starting point
A useful business idea starts with a problem you understand and people you can reach. Your first offer should be small enough to deliver well on your own.
List the skills, tools and contacts you already have. Then describe three customer problems in plain language. Talk to potential customers about how they currently solve each problem before proposing your solution.
Choose one idea to test with a defined service or sample. Track the effort needed to deliver it, not just interest in the idea. A repeat request is more useful evidence than a compliment.
The practical guide below works through a hypothetical example, the decisions to check and a way to review the result. Use it to prepare questions for your own situation; adapt the exercise to the information and tools you are authorised to use.
Solopreneur Business Ideas become more useful when narrowed to one audience, one offer and one way to reach buyers. Use Finding Your First Customers to plan conversations and One-Person Business Operations to estimate delivery capacity. Record what would make you continue or change the idea. Avoid buying a large set of tools before you know whether the offer solves a problem people prioritise.
Read the practical guide
Solopreneur Business Ideas: a practical planning guide →Related topics
Start with a better brief.
Use the free planning tool, then tell us what you want to achieve.